What does the saying "all politics is local" roughly mean?

The importance of airing positive constituent casework during campaigns is a testament to the accuracy of saying, “All politics is local.” This phrase, attributed to former Speaker of the House Tip O'Neill (D-MA), essentially means that the most important motivations directing voters are rooted in local concerns. Ultimately, constituents and voters are concerned most about issues that affect their personal lives and home communities, and they vote accordingly.
However, to give credit where credit is due - “All politics is local” was used by Washington AP bureau chief Byron Price in 1932. Tip O’Neill first used the term in 1935, when he entered politics. Byron Price (1891-1981), the Associated Press’s Washington bureau chief and author of the newspaper column “Politics at Random,” wrote “politics is local” and “all politics is local politics” in February 1932, and “all politics is local in the last analysis” in July 1932. Price likely coined and/or popularized the saying. - Barry Popik, and I’m a friendly scholar of Americanisms.
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